Monday, February 17, 2014
How to Choose and Purchase a Domain Name
Choose the proper top-level domain (.com, .net, .org, .info, and so on). If your business is in the United States, then you should use .com as your domain. While there is nothing wrong with .net and .org domains, they are not perceived as being as "professional" as .com domains. The .org domain is still perceived as nonprofit. Sometimes that is a positive though--such as for my blog ChangesForGood.org, because in that case I wanted to distance the blog from any commercial interests. Top-level domains like .info and .biz are often associated, rightly or wrongly, with spammers.
Used URLs: Check indexation levels of a domain name to see if anything is still indexed. Use query operators to check your site even if you're not buying it from a secondary source (DomainName.com). Or simply use an indexation checker like URL Check. Site age (if a used URL): Run the URL through The Wayback Machine. Make sure there aren't any previous associations with pornography, hate or violence. If there are, avoid the domain.
Back links (if a used URL): Make sure a previously used URL doesn't have negative (see above) links coming into it. Use the query operators DomainName.com to check this.
Blacklists check: See if the URL or its associated IP address has been blacklisted at a site like Moensted.dk . Relevancy: Make sure your domain name is relevant to your business. Don't buy a URL because it sounds cool or it has personal merit. Buy it because it has direct, focused keyword relevance to you business. Read More
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